Dear All,It gives me immense pleasure to announce that, we have successfully launched the “Dial-a-Rickshaw” facility in Fazilka. We have named it as “ECOCABS”. At present cycle rickshaws are fulfilling the demand of public transport system of our small city Fazilka.
In the last couple of years, we observed the change of modal share in the total trip distribution by personalized motorized mode of transportation instead of our conventional rickshaw. Primarily because of two reasons; inaccessibility of cycle rickshaws and quality of rickshaws. Fazilka, where average trip length is shorter than 3km, it is very easy to promote cycle based public transport system. Narrow street design of Fazilka city encourages the use of cycle based public transport system. As a part of value addition to existing cycle rickshaw project; serving city’s transportation need from last 60 years, we decided to launch “ECOCABS”. Now cycle rickshaws in Fazilka are available on phone call away. It’s our own metro, but on rubber tyres. We have divided the city into five zones, mainly North, South, East, West and Central and started Rickshaw Call centre in each Zone. This zoning was based upon the number of household served. All these locations are near to residential areas of Fazilka city. Now with a phone call, rickshaw is available at your doorstep within five minutes. You all are cordially invited to experience our Rapid Rickshaw Transit system. Residents of Fazilka are very excited about this service. Our Ecocab project is just not only supporting the livelihood of 500 families who are depended on cycle rickshaw but with this pedal power we are saving an estimated 900 liter of fuel and 14000kg fresh air on daily basis. It’s first of its kind citizen effort to control the oil consumption and minimize the effect of global warming on this planet.
World carefree network is associated with for this noble cause. Thanks to Media without them it was not possible to make this project as big success. I am sending you the URL of all leading Print and Electronic Media channels, who covered our ECOCAB launch. Come and enjoy the difference.
Asian Age
http://www.asianage.com/presentation/leftnavigation/news/india/radio-rickshaws-launched.aspx
Video of Ecocab on CNN
http://www.ibnlive.com/videos/67507/now-dialarickshaw-for-a-greener-environment.html
The Statesman
http://209.85.175.104/search?q=cache:_GLz-FHAkHkJ:www.thestatesman.net/page.news.php%3Fclid%3D2%26theme%3D%26usrsess%3D1%26id%3D209173+Fazilka+Rickshaw&hl=en&ct=clnk&cd=5&gl=in
CNN IBN
http://www.ibnlive.com/news/now-dialarickshaw-for-a-greener-environment/67507-3.html?xml
Times of India
http://timesofindia.indiatimes.com/Cities/Chandigarh/Radio-ricks_to_ecosystem_rescue/articleshow/3139367.cms
The Tribune
http://www.tribuneindia.com/2008/20080619/punjab1.htm#10
All India Radio and Doordarshan
Newstin
http://www.newstin.com/tag/us/63922620
The India Post
http://www.theindiapost.com/?p=2742
Our Fazilka Website
http://lovefazilka.esmartweb.com/ecocab.htm
